Once Upon a Time: The Essential Importance of Video Case Studies.
Contents: Case Studies Are Long-Form Testimonials You’re Investing In A Customer’s Story It’s A Customer’s Story, But You Can Still Sell Tell The Customer’s Story First Go To The Experts We’ve all seen...
View ArticleHow Hiring a Video Ad Agency Should Be Frictionless
In this blog you’ll learn about: Discovery Presentation of Options The Creative Brief Video First Draft of Script & Storyboard Second Draft of Script & Storyboard Final Pre-Production Meeting...
View ArticleT-MINUS THREE, TWO, ONE, LAUNCH THAT NEXT VIDEO WITH NEW VISION
CONTENTS: Autumn May Be When Leaves Fall, But It’s Also When New Ideas Rise Changing Video Strategy New Rewarding Experiences The S3 Balance Case Study Including: A Strategically Simplified Process...
View ArticleThe Crutch of Stock Video and Photography and How It Hurts Brands and Sales...
Contents: COVID-19 Accelerated The Trend The Lack of Authenticity The Technology Contradiction The Tail Wagging The Dog The Advantages of Original Video Content COVID-19 Exacerbated The Trend When the...
View ArticleTime for Gratitude
As we make another loop around the sun, we tend to look back and think about the events of the past months and also the things we’re grateful for in both our personal and professional lives. Being...
View ArticleDon’t Work Harder Next Year, Work Smarter
The Slowdown/Speedup From about December 10th on, or maybe even earlier, work at many companies either slows down, or speeds up. Retailers and service providers from restaurants, to airlines, to...
View Article2024 Resolution: Increase Brand Equity With Early Planning and Buy-in on Videos
Contents: Trends for 2024 Buy-In Is Essential Stuff Happens To Forecasts Set Funds Aside For The Unforeseen A Dynamic Creative Brief Get Buy-In From The Right People January is the time of new...
View ArticleSimplifying Video & Photo Content
At the end of the day, all companies want the same things: Offer dependable, sought-after products and services, gain a little more market share, be trusted and respected, and give back something that...
View ArticleTell Your Story All the Way, the Right Way
Everybody knows about the sales funnel. That psychological journey that customers take before buying a product. It starts at “Awareness” then narrows as your potential customer goes down the funnel...
View ArticleCutting the Middleman and the Rise of Specialized, Smaller Businesses
In a recent social media post, the CMO of a major home builder said that she’d had it with her full-service ad agency. She complained the agency spent too much time and money to “immerse” themselves in...
View ArticleTaking Full Visual Advantage of Your Customer Facing Events
Gatherings Are Marketing Opportunities No doubt sometime during this business year you’ll be attending a trade show, or a conference, or an award excursion for top performers. Events like these are...
View ArticleMake Your Next Video Easy, Agile & Fun
EASY We recently spoke to a company that was bemoaning a video production resource that they were dealing with. Why? Because the company put a lot of limitations on how the video they produced for this...
View ArticleLost in Translation
LOST IN TRANSLATION: HOW YOUR NEXT VIDEO PROJECT CAN GO ASTRAY THROUGH TEXTS, EMAILS & MISCOMMUNICATION. Imagine you go on a video shoot taking place at a pretty remote location and the production...
View ArticleWhen One Thing Is More Than Meets the Eye
(Six Minute Read) Imagine a time traveler from the 1980s just arrived in your living room and you’re trying to explain your iPhone to them: TIME TRAVELER: (TURNING OFF THEIR PORTABLE CASSETTE PLAYER...
View ArticlePlan Now for Fall Productivity
(Four minute read) We’re still in summer, but as most everyone knows, fall is the time when a lot of businesses kick into high gear. The temperatures are cooler, the end of the year is in sight, and...
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